The Core Values
Take account the personal interests of staff into the long-term development of the enterprise;
Learn how to be a man before performing one's job;
Evaluation criterion for work is whether it is helpful to the permanent stability of the enterprise, the long-term and short-term interests of the staff.

Human Resources Management Values
Provide each employee all-right platform for development;
Attach more importance to abilities than to diplomas;
Judge from the achievements rather than the process.

Criterion for Performing One's Job
Carefulness, strictness, activenesss, high-efficiency, passion and faith to one's position;
Aware of one's work plan and time to accomplish and report to higher leaders in time;
Seek perfectness while working.

Criterion for Being a Man
Self-respect , self-development, and self-love;
Respect and trust others;
Kind treatments to people but strict with oneself;
Always think from both sides.

Work Criterion
Seek effectiveness, perfectness, and no deficiency.

Enterprise Morals
With sincerity help to resolve users' problems;
Being honest and credible to customers, employees and partners.

Enterprise Spirits
Stride toward firmly and innovate constantly;
Make progress to intended goals step by step;
Not to become conceited with small success, nor be discouraged by frustration.